Hong Kong, 16 October 2015 – Local charity Feeding Hong Kong is launching the third Feeding Hong Kong Recipe Collection “Fast Food” to coincide with World Food Day on Friday 16 October 2015. The cookbook included recipes by some of Hong Kong’s leading culinary professionals including Michelin-starred Tom Aikens and Jaakko Sorsa, Chef of the Year 2015 in the Foodie Fork Award.
The book was officially presented on Wednesday evening at an event that gathered the best of Hong Kong’s culinary scene. TV anchor Melissa Gecolea hosted a Q&A session that featured Feeding Hong Kong’s Executive Director Gabrielle Kirstein; Jaakko Sorsa from FINDS; Lakshmi Harilela from Love True Food; and Sophia Cheng from PizzaExpress.
The Feeding Kong Recipe Collection “Fast Food” presents 52 nutritious dishes that can be made in less than 30 minutes and for just HK$10 per portion. All proceeds from sales directly support Feeding Hong Kong’s Chefs in the Community programme, which empowers its charity partners and their beneficiaries with cooking and nutrition knowledge.
Wendy Wu, Nutrition Education Manager at Feeding Hong Kong, leads the programme: “To date, we have conducted more than 50 nutrition and cooking classes for our community impacting over 200 lives. Chefs, dietitians and food lovers alike, come together to share their love of nutrition and cooking skills to children, parents and the elderly so they can prepare healthy meals at home. We’re connecting people, enhancing relationships and empowering individuals to make better food choices for themselves and their family. Building a caring community where we share our skills, talents, time and love of food to make Hong Kong a better place is the driving force behind the Chefs in the Community Programme”.
The book is the culmination of a huge effort by volunteers from across Hong Kong’s culinary community and includes submissions from: BRAZA Churrascaria, Beef & Liberty, Bread Elements, Café Sausalito, Cathay Pacific Catering Services, Centre for Nutritional Studies, FINDS, Feeding Hong Kong, Frites, Girl Meets Cooking, Go Gourmet, Grassroots Pantry, Heimao Foods, Ho Lee Fook, Hong Kong Disneyland Resort, Island Shangri-La, Jones Artisan Food, Locofama, Love True Food, Mesa 15, NewGem Foods, PizzaExpress, Professional Chef Union, Rainbow Delight, Renée By The C., Sally Poon, Secret Ingredient, THAT FOOD CRAY !!!, The Chinese University of Hong Kong, ChocoKoo Cooking Studio, The Pawn, Wagyu Takumi, Wooloomooloo Group and Yau Master Ltd.
PizzaExpress is a Feeding Hong Kong regular food donor. Sophia Cheng, Product and Quality Manager, commented “We aim to keep our waste to an absolute minimum, but as our dough is baked fresh each and every day, we sometimes have surplus at the end of the evening. This is baked into flatbreads, frozen, and collected by Feeding Hong Kong who redistribute it through their extensive network of Hong Kong charities, to help provide a meal for those in need”. PizzaExpress has also participated in their community programmes: ”We have been able to send chefs to some of the beneficiary charities and provide cooking classes to help introduce the concepts of healthy eating on a budget”.
176 passionate home cooks helped test each recipe before they were brought to life in two photoshoots at the HKU Space Nutrition Lab. Volunteers from Credit Suisse and DLA Piper – long-standing FHK supporters – donned their aprons and cooked all 52 dishes for the shoots. Once styled and photographed, the meals were delivered to FHK charity partners to be enjoyed by their clients. Art direction and the cookbook design were led by Unison Creative whilst photography was led by Jayne Russell Photography and supported by Lakshmi Harilela. Other supporting partners included Bloomberg, The Rotary Club and TREE.
The book will be distributed free of charge to all local charities within Feeding Hong Kong’s network for use in their community kitchens and to share with the beneficiaries that receive food from their centres. It will go on sale to the public for HK$200 via http://feedinghk.org/chefs-in-the-community/order-a-cookbook/